How Omio Increased Engagement 2x with Web-to-App Conversions
Omio worked with mobile linking and measurement platform Branch to design smart banners (or Journeys) to capture web visitors and convert them into loyal app users. The post How Omio Increased...
View ArticleThe Art And Science Behind Conversational AI
It’s no secret that today’s customers expect highly-personalised, seamless communication across channels when they connect with companies. Artificial intelligence (AI) is rapidly becoming a ‘must-have’...
View ArticleThe Future of the Contact Centre is Intelligent
There is a significant shift in how contact centres operate and measure results. “Instead of looking at specific interactions and the type of efficiency, we’re calculating the journey excellence...
View ArticleGenerative AI for Insights: A Comprehensive Guide
“With great power comes great responsibility.” You don’t have to be a Marvel buff to recognise that quote, popularised by the Spider-Man franchise. The post Generative AI for Insights: A Comprehensive...
View ArticleThe Potential Uses and Challenges of GPT Technology in Experience Management
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and...
View ArticleCan Media Companies and Generative AI Perform a Perfect Duet?
Generative AI democratises many aspects of content creation, opening new ways to create written material, illustrations, sound effects, special effects, etc. The post Can Media Companies and Generative...
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